PIXEL ADGENCY 0

FOOH

Fake out-of-home films and CGI spots that stop the scroll and go viral. Built vertical, built for the feed.

190 Years

Sprüngli
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After Sales

Lamborghini
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Balloons

Raiffeisen Bank & Bitpanda
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Beetlejuice Movie

Fanta
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Bet it in!

NEO.bet
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Big Breakfast FOOH Series

Spar Express
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Cloud Key

Glorit
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Coffee Shop

WMF
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Delivery Drone

Pixel Adgency
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Epic Catch

KEEPERsport
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Event

4GAMECHANGERS
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Festival

Speak Out
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Flying Container

PORR
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Friday Buchteln

Interspar
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Geothermie Exhibition

Wien Energie
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Gold Rush

Pixel Adgency
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Listen to your Hands

Hornbach
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Magic Xmas

Coca-Cola
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NIHOA

micasa
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Pinball

Puntigamer
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Ranfilm goes Hollywood!

Ranfilm West
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Saalbach Ski World Championships 2025

SPAR
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Salted Caramel

PiCK UP
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Sisi on Ski

Österreich Werbung
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Summer Night 2025

instax
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Summer Night 2025 – FOOH Trailer

instax
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Surprise Delivery

Sinalco
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Sweet Easter

Sprüngli
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UEFA Euro 2024

Donauturm
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Urban Green

Glorit
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Wall

American Express
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FAQ

FOOH — questions we get asked

What is FOOH advertising?

FOOH stands for Fake Out Of Home: a CGI video that looks like a real out-of-home installation — a giant handbag on a landmark, a product bursting out of a billboard — but exists only on screen. Because nothing is physically built, an FOOH campaign costs a fraction of a real activation, has no permits or production windows, and is made to be shared. Pixel Adgency produces FOOH and CGI campaigns from our studio in Vienna for brands across Europe.

What is the difference between FOOH and CGI advertising?

CGI is the technique; FOOH is the format. CGI (computer-generated imagery) is any photoreal 3D imagery composited into footage. FOOH is a specific use of it: staging a fictional out-of-home stunt in a real, recognisable location so it reads as if it actually happened. Every FOOH film is CGI, but plenty of CGI advertising — product films, 3D animation, visual effects — is not FOOH.

How much does an FOOH campaign cost?

It depends on the number of shots, the level of photorealism and whether we shoot the plate ourselves or work from existing footage. As a rule, an FOOH film costs far less than a physical out-of-home activation of comparable impact, because there is no fabrication, no installation, no permits and no location rental. Tell us the idea and the deadline and we will come back with a fixed quote.

How long does it take to produce an FOOH video?

A typical FOOH film takes two to four weeks from approved concept to final delivery: plate shoot or footage selection, 3D modelling and animation, lighting and compositing, then grade and sound. Rush timelines are possible — we have delivered campaigns in under a week when a brand needed to react to a live moment.

Who produces FOOH and CGI videos in Vienna?

Pixel Adgency is a creative agency based in Vienna, Austria, specialising in FOOH, CGI, 3D and AI-generated advertising content. We work with brands and agencies across the DACH region and internationally, and deliver vertical-first assets built for Instagram, TikTok and paid social.

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