190 Years
For Sprüngli’s 190th anniversary, we created a celebratory FOOH moment using one of the brand’s most iconic buildings. The façade is initially fully covered by a fabric featuring the classic Sprüngli pattern. A sudden wind movement reveals the building underneath, followed by a light installation that illuminates “190 Years” across the structure. The result is a simple yet powerful reveal that combines heritage, emotion, and visual spectacle.