AR.

Augmented reality marketing places branded 3D content into the user's real surroundings through a phone camera — an AR filter on Instagram or TikTok, a virtual try-on, a product that appears in your living room, a live event activation. Unlike a video, the audience interacts with it and often shares the result, which turns a viewer into a distributor.

A simple face or world filter is one of the cheapest branded experiences you can build. Cost rises with 3D asset complexity, realistic try-on fitting, game logic and the number of platforms you target. Because filters are reused and re-shared, cost per impression tends to fall over the life of the campaign.

A virtual try-on lets a customer see a product — eyewear, cosmetics, footwear, jewellery — on themselves through the camera before buying. It attacks the biggest reason people abandon an online purchase: uncertainty about fit and look. Brands typically use it to lift conversion and reduce returns.

Usually one to three weeks, depending on how much 3D asset work is needed and whether the effect requires custom tracking or logic. Platform review by Meta or TikTok adds a few days, so we plan for it rather than discover it late.

Pixel Adgency builds AR filters, virtual try-ons and live AR activations from Vienna, Austria, for brands in the DACH region and beyond — including the 3D assets, which means the same team makes the product look right and makes it work on a phone.