For Interspar, we created a heartwarming Fake Out-of-Home (FOOH) video to promote a special collaboration with Vienna’s beloved restaurant chain Vollpension, where grandmas and grandpas cook and bake for the community. In the video, two Vollpension grandmas take center stage: a giant, freshly baked Buchtel rolls out of Vienna’s most beautiful Interspar store on a custom-built conveyor belt. One of them tugs at a rope, shaking an oversized sugar sifter that sprinkles powdered sugar onto the pastry—turning a simple sweet into a magical spectacle. The result: a playful yet emotional CGI execution that blends tradition, craftsmanship, and brand storytelling—making grandma’s and grandpa’s Buchteln an unforgettable Friday highlight.
