For NEO.bet, we created a playful FOOH activation in an urban football setting. A group of passersby plays football in front of a branded billboard. When the ball is kicked toward the ad, it unexpectedly breaks through the surface instead of bouncing off and continues into a goal on the other side. Confetti rains down from the structure as the moment resolves. The result is a dynamic execution that turns a static billboard into an interactive game moment.
