For Wien Nord Serviceplan and Österreich Werbung, we created a 3D-OOH ad “Sisi on Ski”—and extended it with a playful Fake Out-of-Home (FOOH) moment, letting Sisi jump straight from the screen into the real world. The FOOH piece brings the campaign’s original 3D visuals into urban spaces, translating the iconic imagery from screen to environment. By preserving the charm and humor of the DOOH ad, it creates a tangible extension of the DOOH campaign. Being played in over 13 countries, it elevates the campaign to the next level, using bold and innovative advertising.
