For American Express, in collaboration with WARDA Network, we brought a striking Fake Out-of-Home (FOOH) production to the streets of Vienna. At the center: a hand-painted mural featuring an American Express Platinum Card. In the video, the card suddenly detaches itself from the wall and floats into the real world. As it floats through the air, a passerby catches it mid-air—blurring the line between artwork and reality. The result: a seamless fusion of physical craft and CGI that transforms a static mural into an interactive brand moment. By combining street art, motion, and surprise, the campaign reimagines out-of-home as an immersive experience—capturing attention and reinforcing the message: Don’t live life without it.
