For Sprüngli, we created a whimsical Fake Out-of-Home (FOOH) activation to celebrate Easter in the heart of Zurich. In the video, the façade of a traditional building transforms into a giant Sprüngli gift box. As it opens, a playful scene unfolds: an oversized chocolate bunny rises from the box, carried by pastel balloons, floating above the street and capturing the attention of onlookers below. The result: a vibrant, surreal CGI moment that connects brand tradition with seasonal storytelling. The campaign struck a chord online—going viral within just one week and becoming the most-viewed and most-liked video on Sprüngli’s Instagram channel, with over 4 million views, 116,000 likes, 2,510 shares, and 1,667 comments.
