For Hornbach, we created a surreal Fake Out-of-Home (FOOH) moment that brings the brand’s bold slogan “Hör auf Deine Hände” to life. On a construction site, piles of rubble begin to rise into the air—gradually assembling into a giant floating hand that gestures to passersby. At the same time, tools lift off the ground and hover alongside it. Two onlookers step closer, reaching out to grab the floating equipment—answering the hand’s silent call to start building. The result: a visually striking CGI production that transforms an ordinary street scene into a larger-than-life invitation. By merging motion, scale, and interaction, the campaign turns Hornbach’s message into a spectacle that inspires viewers to pick up their tools and create.
