For SPAR’s sponsorship of the FIS Alpine World Ski Championships 2025, we created a playful Fake Out-of-Home (FOOH) video that brought Austrian tradition to the slopes in a larger-than-life way. In the video, a helicopter airlifts a giant Kaiserschmarrn onto the mountains, before a snow cannon dusts it with powdered sugar—turning a familiar dish into an unforgettable spectacle. The result: a bold CGI video shown on the event’s largest screen, combining creative storytelling with technical precision. A playful tribute to Austrian culture that surprised fans on-site and added a sweet twist to the world’s biggest winter stage.
