3D.

3D product animation shows a product in ways a camera cannot: cutaways through the housing, exploded views, materials and finishes changed in a click, impossible camera moves. It is used for product reveals, e-commerce, trade shows and paid social — and once the model exists, new versions, colourways and formats can be rendered without ever reshooting.

Not always upfront, but usually over time. A shoot has to be repeated for every new variant, colour or format. A 3D model is built once and then re-rendered as often as you like, in any aspect ratio, with new materials, for a fraction of the original cost. The more variants a brand needs, the more the maths favours 3D.

Yes — and this is one of the strongest reasons to use 3D. If you have CAD data or even design drawings, we can build and animate the product before a single unit is manufactured, so marketing can be ready on launch day instead of waiting for the first sample.

Ideally CAD files or 3D data, product photos from several angles, material and finish references, and your brand guidelines. If none of that exists, we can model from photographs and drawings — it takes longer, so it is worth checking with your product team first.

Pixel Adgency produces photoreal 3D animation, product reveals and motion design from Vienna, and also handles the CGI, FOOH, AR and 3D-OOH versions of the same assets — so one model can feed a social film, a billboard and an AR try-on.