For 4GAMECHANGERS and Frosch, we created a striking Fake Out-of-Home (FOOH) video that put sustainability at the center of attention. In the video, the facade of Vienna’s Marx Halle suddenly transforms—covered in lush greenery and framed by vibrant plants. What begins as a bare event entrance turns into a living, breathing gateway that reflects Frosch’s eco-friendly values and underlines the festival’s commitment to driving sustainable change. The result: a bold CGI execution that gave both 4GAMECHANGERS and Frosch a powerful shared moment—bringing the idea of sustainability to life in an unexpected and highly visible way.
