For instax and their flagship event instax Summer Night 2025, we brought an extraordinary Fake Out-of-Home (FOOH) production to life in the heart of Berlin. In this campaign, a giant instax mini 12 camera—carried by drones—sweeps over the iconic Brandenburg Gate. As it lightly brushes the monument on its fly-by, a massive event banner unfurls, revealing the details of the upcoming celebration. The result: a playful yet spectacular CGI moment that seamlessly merges brand, product, and cultural landmark. By combining scale, motion, and surprise, the campaign captures attention instantly—setting the stage for an unforgettable summer night.
